The work imagines a series of fictional products inspired by everyday coping fantasies: a game-like potion that restores HP when consumed, ultra-high-caffeine drinks without health consequences, or caffeine candy born from watching classmates chew coffee beans to stay awake. Observations from real life—such as applying toothpaste under the eyes as a makeshift eye cream—are reimagined through absurd repackaging, exposing how desperation turns improvisation into necessity. Other products satirize social obsession with prestige and success: bottled “air” from elite universities or companies, mocking the belief that even a trace of proximity—merchandise, objects, or symbolic residue—can transfer success or legitimacy. While these products appear ridiculous, they mirror real behaviors people willingly spend money on, revealing the irrational logic normalized by modern pressure.
Balancing satire and empathy, Modern Society Kit does not mock individuals but instead critiques the conditions that push them toward such extremes. This project later became the conceptual starting point for NECESSITY, expanding its critique into a larger fictional brand that labels dysfunction as essential.
