Framed as a pop-up store composed of a showroom and a storeroom, the installation mimics the familiar language of commercial retail—branding, packaging, display, and product narratives—while quietly undermining it. Each item functions as both a product and an accusation, suggesting that modern life demands constant self-discipline, emotional suppression, and survival tactics just to remain “ordinary.”
Rather than proposing solutions, NECESSITY asks an unsettling question: What kind of world calls these things essential?Through irony, humor, and product-like aesthetics, the project critiques contemporary society’s normalization of exhaustion, anxiety, and over-optimization—cheering up modern people not by comforting them, but by holding up a distorted mirror.
