Yogijogiyo
Yogijogiyo
Yogijogiyo
Service Concept Proposal, UX-driven Speculative Design, Concept Video
Service Concept Proposal, UX-driven Speculative Design, Concept Video
Project type
Project type
Collaborative
Collaborative
timeline
timeline
2023.03
2023.03
tools used
tools used
Blender
Blender
Role
Role
Service Ideation, Concept Development, 3D Asset Design, 3D Animation, Narration
Service Ideation, Concept Development, 3D Asset Design, 3D Animation, Narration
OVERVIEW
OVERVIEW
Yogijogiyo is a collaborative concept project proposing new strategies to enhance user retention and acquisition for Yogiyo, a major food delivery platform in South Korea. The project introduces a new feature that allows users to add menus from multiple restaurants simultaneously, so that they can compare items side by side, and complete checkout in one unified payment flow. By removing friction from decision-making and ordering, the concept responds to real user behaviors—such as indecision, comparison fatigue, and group ordering—within contemporary delivery culture.
Yogijogiyo is a collaborative concept project proposing new strategies to enhance user retention and acquisition for Yogiyo, a major food delivery platform in South Korea. The project introduces a new feature that allows users to add menus from multiple restaurants simultaneously, so that they can compare items side by side, and complete checkout in one unified payment flow. By removing friction from decision-making and ordering, the concept responds to real user behaviors—such as indecision, comparison fatigue, and group ordering—within contemporary delivery culture.
The proposal was delivered as a short concept video styled like a service advertisement. The video visualizes the imagined user experience and value proposition in an intuitive, accessible way.
